With Candidate Cloud’s Targeting Services, our experts deliver more efficient campaigns and programs through focused and directed engagement activities.

OUR FEATURES

Our experts use predictive analytics to design and implement specialized engagement strategies based on potential supporters' demographic, geographic, or socioeconomic characteristics. By designing strategies based on your organization’s engagement data and goals, Candidate Cloud’s campaign and data experts build an engagement program that continually identifies, evaluates, and updates the assumptions about what makes an individual a supporter of your organization.

Predictive Engagement

Communicating with individuals on their preferred topics, through their chosen contact method, and at their ideal time. Candidate Cloud Predictive Engagement Services can help your organization build a long-term engagement program that is continually analyzing and evaluating how best to reach out to potential supporters.

Real-Time Targeting

The automatic contacting of individuals with tailored communications and content based on an individual’s recent participation, response, or other recorded activity. With contact services directly integrated with an organization’s engagement platform, Candidate Cloud Real-Time Targeting services allows your organization to follow up with a potential supporter at a moment’s notice.

Microtargeting

An engagement technique that uses historical data and predictive analytics to group and contact individuals based on their preference or interest regarding a specific topic or issue. Candidate Cloud’s campaign and data experts can help your organization deploy microtrageting techniques to support GOTV programs, enhance fundraising campaigns, and persuading undecided or leaning supporters.

Geotargeting

Tailored communications to an individual or group of individuals based on their geographic location. Typical applications include calling, mail and emails focusing on issues of particular concern for that area. Deploy Candidate Cloud Geotargeting Services to engage target seats, swing polls, or residents along a key route.

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